shift your mindset.
shift your approach.
transform your impact.
Let's Connect!


Guiding sellers, sales teams, and sales organizations to make THE shift that will transform your impact.

WAYs we can partner

Individual Coaching


Personal, one-on-one coaching focused on identifying & charting a path for THE shift you're looking to make to drive sustainable and transformational impact in how you sell, lead, or navigate your career.


What you'll gain:
> A dedicated and experienced partner to support and guide you
> A safe space to dig deep and identify THE Shift you want to make
> An actionable plan to get you where you want to go
> An accountability partner to help you reach your goals

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TeaM/Group CoachinG


Team/group coaching engagements are focused on identifying THE Shift you're looking to make within a group or team that has a similar set of challenges, goals, and intended outcomes.


What you'll gain:
> A dedicated and experienced partner to support and guide you in a group setting
> A community that will learn from & support each other in a safe space
> An actionable plan to get you where you want to go
> A partner and broader community to hold each other accountable

Speaking Engagements


Keynotes, panels, firesides, and podcasts based on first-hand experiences as a former Google Leadership Executive, Sr. customer, seller & enablement leader and Founder of Google's award-winning global sales coaching program.

What you'll gain:
> Inspiration & key shifts that drive a higher performing sales culture
> First-hand experiences from over a decade at Google and sitting at every buying/selling table over 20+ years
> First-hand experiences, tips, and advice on how to make THE Shift and become your own Chief Career Officer


ConsultinG Services


Project or fractional sales or enablement leadership support leveraging 20+ years in tech & digital marketing, 12+ years at Google, and deep expertise in sales, enablement & coaching which bring a unique combination to help organizations build higher performing sales teams, and better outcomes.

What you'll gain:
> A dedicated partner to support and be directly embedded in your system for an agreed percent/period of time
> An aligned set of goals & outcomes to deliver against together
> A fresh perspective & POV from an experienced partner
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About THE Shift

Meet Jeff Jaworski, CEO/FoundeR & Executive coach


THE Shift is a purpose-driven entrepreneurship that is led by Jeff Jaworski, a seasoned professional with over two decades of experience and a proven track record in tech, digital marketing, frontline sales and sales leadership, global sales enablement, as well as executive sales and leadership coaching.

Prior to launching THE Shift, Jeff spent the past 12+ years at Google, most recently as the Global Director of Enablement & Sales Coaching for the Large Customer Sales & GTM organizations equipping thousands of managers and sellers across the globe with the knowledge, skills, and behaviors needed to be successful.

A few highlights over Jeff's career include:
> Founder and executive leader for Google's award-winning global sales coaching program including business case, go-to-market, org structure, team build, and deployment. This program delivers thousands of coaching sessions to managers and sellers across the globe and was recognized with the 2022 Brandon Hall Gold Award for Best Advance in Skill & Capability Development.

> Led 9 figure annual run rate businesses and doubled revenue in first two years on previously declining business by driving a high performance sales culture rooted in key sales skills, team culture & leadership principles.

> Launched a new & transformational sales onboarding program for Google, which has supported thousands of new hires across the globe and was recognized with two 2021 Brandon Hall Gold Awards for Best New Sales Onboarding Program and Best Sales Onboarding Program

> Received ICF coaching credentials from Hudson Institute and ACC-level certification as a result of intensive training and hundreds of hours of coaching to not only lead, but also role-model these critical behaviors

> Led a 9 figure portfolio along with serving as a key leadership member of the digital center of excellence for Mindshare North America

While those achievements are great, there are MANY shifts that have brought me here and made this possible. My purpose is to bring the culmination of these experiences to support sellers, sales teams, and sales organizations to identify and bring clarity to the shifts that will transform their impact.
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What's THE shift going to be for you? Let's find out - together.

Testimonials

"I engaged with Jeff at a pretty tough time in my life as an entrepreneur. I was facing many financial pressures and I lost motivation on what I was doing. I was confused and unsure on what to do with my professional life. During our 6 session engagement, Jeff helped me unpack a lot and helped me find clarity. Additionally - and what I liked the most about it - was that I came up with a toolkit to feel balanced, relaxed, and confident. The state of mind that allows me to play to win.  Thank you, Jeff!"

Juan Giraldo, CEO Livewaku
CEO, Livewaku

"Jeff is a wonderful mentor and coach with a heart of gold.  He gives the best actionable feedback! He exemplifies what it means to be a true leader.  He’s always open and available to provide support and advice on the projects I am  working on.  I know I can always reach out and Jeff truly wants to help – I’ve never felt judged. This means everything! With Jeff, I have grown so much in my communication, prioritization skills and  wellbeing. I have also been able to ask for more challenging projects.  Thank you Jeff!"

- Google Client

"Jeff approaches our sessions with openness, empathy, non-judgment, and curiosity. He synthesizes what I share and repeats it back to ensure that we are in alignment. I appreciate the care and attention he gives to our sessions. And more than that, he is able to adeptly mix the champion/challenger roles to encourage me to dig deeper and to think and view things differently than I currently do. I appreciate this effort and have had several aha moments and key takeaways as a result that I carry forth with me in my daily work and in my conversations. Most significantly, Jeff has helped me zero in on what's truly important to me and I’m able to keep those guiding principles top of mind as I maneuver through difficulty I appreciate his guidance in helping me to stay true to my authenticity and those things that resonate with me instead of dwelling on those things that are ill-suited, yet in my path."

- Google Client

Joanna Henson
Customer Support Hero at Jimdo

"Every session unlocks something new for me.  The combo of having me speak during 90% of our time together, and asking impactful questions has allowed me the time to process my thoughts and organize my inspiration.  In just a couple short weeks, I’ve explored the root of what role I want in my career, instilled a journaling habit, and have re-adjusted life/work priorities.  Jeff really lets me guide the conversation and it’s helped me to be more intentional with where I want to be and what I want to do.  Our time together has also helped me to articulate things that have been floating around in my head > usually pushed to the back because I don’t take the time to explore."

- Google Client

"I wasn't sure what to expect when I started a coaching engagement with Jeff — I'd never done anything like it before — and I'm so grateful that I took the plunge. Over the course of our work together, Jeff helped me to narrow in on what, exactly, I want and need at this moment in my life. Through careful listening and observation, he was able to reflect back to me a distilled, clear-eyed version of what I myself was actually saying, similar to the way that a mirror is able to focus a scattered beam of light. The result was a series of personal realizations that have helped me make better decisions about how to spend my energy and time. If you are on the fence about coaching, I encourage you to give it—and Jeff—a try."

Catherine Price, Author & Tedx Speaker

Let's Connect!

I'd love to hear from you and what you're hoping to achieve. Share below and we can setup time for a complimentary discovery call to learn more and explore what's possible!

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about the shift

THE Shift is a truly purpose driven company that is focused on guiding sellers, sales teams, and sales organizations to make THE shift that will transform their impact. The company and its inception is predicated upon first-hand experiences over the past 20+ years and in particular, the impact that these experiences have had to bring this vision to life.